It is so important to remember that just because people don’t comment or like your social media posts doesn’t mean they aren’t noticing them or enjoying your content.

It also doesn’t mean that your LinkedIn strategy (or other social media network strategy) isn’t working.

That’s because more than 90% of social media users don’t actually interact with the content they read.

That means they observe and consume content and often even like it – but they don’t engage with it. They scroll and view their newsfeeds in invisible or lurker or read-only mode.

It is important to remember that it takes a lot for someone to actually publicly like or comment on a post.

People may say to you “I really like your posts” but they’ve never actually publicly liked a post of yours. This happens to me all the time. Does it happen to you too?

So if you feel disheartened by the number of likes, comments or engagement you have, just remember that those indicators don’t tell the full story.

Keep consistently posting on social media based on your content pillars and business goals. Believe in your content.

And if you think you don’t need to be on social media, this is yet another reason why you do.

People are watching what you post and searching for you on social media every single day. What you post contributes to your overall personal brand and can greatly impact your business.

Your biggest potential client or referral source could be watching.

I hope this motivates you to keep posting.

Here’s a video with more on this topic.

Reach out to me if you want help with creating a social media strategy that works for you.

Hit the bell on my LinkedIn profile if you want to make sure to see my posts!

Stefanie Marrone advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedInTwitterYouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.