Here’s a reality check: Just because you posted it once doesn’t mean everyone saw it. People’s online habits differ widely – some scroll leisurely, others have sporadic online presence and some might simply have missed your post amidst the flood of content.

You should assume that most people did not see it. And that’s why you need to repurpose your content.

As content creators, we invest significant time and effort into crafting engaging content – articles, blog posts, podcasts, videos, social media posts, white papers, webinars, surveys, presentations, email copy and so much more – for our target audiences, but most firms and individuals don’t maximize what they have. What if I told you that your content’s reach and impact could be amplified exponentially without reinventing the wheel? Enter the powerful concept of content repurposing.