What professionals need to know about LinkedIn’s AI recommendation systems, semantic search and building topical authority.
If you’ve been paying attention to LinkedIn conversations recently, you’ve probably seen 360Brew mentioned
What Happens When Someone Asks AI About You? Start With LinkedIn
Over the last several months, I’ve had a lot of conversations about AI. Most of the questions are what you’d expect: Will people stop using Google? Will AI change business
What Professionals Should Know About AI and LinkedIn
Over the last several months, I’ve had a lot of conversations with clients about AI. Most of the questions are what you’d expect. Will people stop using Google? Will AI
Seven Ways to Improve Your AI Search Results
By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They’re looking for lawyers, consultants, executives, speakers, board members and
Why LinkedIn Is Becoming Increasingly Important for AI Search Visibility
For years, professional visibility was largely tied to Google. If someone wanted to learn more about you, they would search your name, visit your company biography, review your website and
What AI Knows About You and Why It Matters More Than Ever
For years, I’ve encouraged people to Google themselves. It was one of the easiest ways to understand what potential clients, employers, recruiters, referral sources and others would find when they
The AI Prompt I Use When I Need Better LinkedIn Content Ideas
One of the biggest challenges professionals face on LinkedIn isn’t writing content. It’s figuring out what to write about in the first place.
Most people don’t struggle with LinkedIn because
How to Get Found in AI Searches
A lot of professionals still think of their online presence as secondary to the “real work.” They assume that if they’re excellent at what they do, have strong relationships and
How AI Is Affecting Your Visibility And What You Can Do About It
A lot of professionals still think AI search is something that mostly impacts tech companies, influencers or younger generations building online brands. Meanwhile, people are already using ChatGPT, Gemini, Claude
How to Optimize Your Owned Content for AI Search (And Why It Matters)
Over the past year, I’ve spent a lot of time looking at how AI search tools are shaping professional discovery. I wanted to understand what’s actually happening behind the scenes