In a world where legal services are increasingly competitive, many law firms, particularly small and midsize ones, still lean on traditional, ‘small potatoes’ marketing strategies.
These basic tactics include sponsorships, event attendance, blog writing and press releases – practices that, while necessary, are no longer sufficient on their own.
To stand out, especially against larger firms with more resources, smaller law firms need to embrace more sophisticated, strategic marketing approaches. Here are some ideas.
