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Images are so important to accompany your social media posts, but they have to be the right size. I’m often asked what are the right lengths for posts and images on LinkedIn. I found this guide from Andy Foote and thought it was terrific. I thank him for doing this research, and I hope this is helpful to you.

  • Banner/Hero image:1584 x 396 pixels (4:1 proportion)
  • Profile photo: any size between 400 x 400 & 20,000 x 20,000 pixels will work
  • Name: first name: 20 characters, last name: 40 characters
  • Headline: 120 character limit (‘hack’ to get extra characters via mobile edit – up to 220)
  • Summary / About: 2,600 character limit (used to be 2,000)
  • Summary / About: cut-off desktop: 270-320 characters (before clicking ‘see more’)
  • Summary / About: cut-off mobile: 20-25 characters
  • Position title: 100 character limit
  • Position description: 200 character minimum (2000 maximum)
  • Recommendations: 3,000 character limit
  • Recommendations visible: 2 (ordered by date)
  • Skills: 50 max
  • Endorsements: 99 (count) visible, unlimited
  • Top skills (most visible): 3

Your LinkedIn Status Updates (Posts)

  • Post cut-off: 210 characters or less (before clicking ‘see more’)
  • Post body: 1,300 characters

LinkedIn Publisher (Articles)

  • Article headline: 100 characters
  • Photo credit: 250 characters
  • Article body: 40,000 characters
  • Publisher cover image: 698 x 400 pixels
  • Publisher post link: 1200 x 628 pixels

Your LinkedIn Groups

  • Membership: 100 groups max
  • Discussion title: 200 characters
  • Discussion body text: 2000 characters
  • Comments: 1000 characters per comment
  • Pending new group invitations: 10

LinkedIn Company Page

  • Company name: 100 characters
  • Page description (About Us): 200 minimum, 1500 maximum
  • Status update (Update Tab): 700 characters (250 characters with link)
  • Cover image: 1536 x 768 pixels

LinkedIn Advertising

  • LinkedIn text ad headline: 25 character limit
  • LinkedIn text Ad message body: 75 character limit
  • LinkedIn direct sponsored content: 160 character limit

Miscellaneous

  • You can follow an unlimited number of members
  • InMail: 200 characters (title/subject), 1,900 (body text)
  • Comments (post/articles) 1,750 character maximum
  • LinkedIn ‘1st Degree’ Network: 30,000
  • Invitations to connect message: 300 characters
  • Invitations to connect: 3000 – 5,000 (approx.)
  • Member blocking: 250 blocks
  • A useful tool which will count your characters for you: lettercount