Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Until you create your customized LinkedIn profile URL, your LinkedIn profile is going to have a suboptimal URL attached to it, full of numbers and letters, which is not very user friendly or easily shared with your network. The main point of LinkedIn is giving others the ability to quickly and easily find and connect with you.
You have to create your own customized LinkedIn profile URL in order to use your LinkedIn profile in your branding.
Having a custom LinkedIn URL also helps with SEO on major search engines.
Luckily it’s easy to create your own LinkedIn profile URL. If you have a common name, you might have to modify your name in the URL. So mine is stefaniemarrone for example.