Today one of my clients asked me to provide a quick list of things their employees can do to promote events and other items posted by the company on LinkedIn and other social media channels.

I came up with this quick list for her, and I wanted to share it with all of you, as it’s something that any of you can and should be doing yourselves.

  • Share the post with your LinkedIn network, tagging the speakers and using the hashtags that were already included in the original post
  • Like the post on your company’s social media pages
  • Invite your friends/colleagues to attend the event (make sure your company is creating events through its company page so that you can invite connections to attend- I’m seeing engagement for events spike when events are posted on LinkedIn company pages as actual events)
  • Create additional creative promotions on the event – I create social media speaker Q&As for this client, but you can get creative when it comes to this sort of thing
  • Write a post letting your network know why you are excited to attend the event and/or why you were interested in being involved in organizing it.

It’s really easy to promote events and other activities on social media if you follow these guidelines – many times the heavy lifting has already been done for you. For example, there’s no need for you to reinvent the wheel or make up hashtags of your own if they were done correctly the first time by your company’s social media administrator.