A LinkedIn content tip – make sure your LinkedIn strategy is optimized for mobile device users.
According to LinkedIn’s editors, the majority of content on LinkedIn is read by users on mobile devices. And when it comes to the sponsored content on your company page, that number is even bigger. 80% of sponsored content clicks come from mobile devices.
That means you need to:
Post when your audience is on LinkedIn but also understand LinkedIn’s algorithm. If they’re on LinkedIn on their mobile devices, it may mean they’re using LinkedIn in the am, pm and weekends.
- Create images and graphics that are easy to read and resized for small screens
- Keep your copy concise and compelling. Make sure your post’s first two lines are interesting enough to warrant a second click because that’s all they see before it says “read more.”
- Focus on “thumb stopping” moments. What will compel someone to scroll through their crowded newsfeed to stop and read your content?
- Focus on the user experience. If you’re asking your audience to click through on a phone, make sure the experience is seamless and optimized for a mobile device.
These steps will make your LinkedIn content work harder and smarter for you.