If you have time to be scrolling on LinkedIn, you have time to be ramping up your own marketing and business development efforts this summer.

This is the PERFECT time to be focusing on your business development and branding efforts especially since many of your peers competitors may not be – so use that to your advantage.

We are also in the hottest job market in years – this is THE time to focus on your own personal branding.

Here are some ideas.

  • Google yourself regularly and set up Google Alerts for yourself and your top clients/prospects. Your clients and potential clients are Googling you – so you should know what they see when they search for you and even more importantly, you should take control of the results. Information is power when it comes to your clients/prospects and gives you reasons to reach out to them.
  • Reevaluate your business goals for the year and set a handful of achievable ones for the remainder of 2021.
  • Reconnect with former clients and referrals with whom you haven’t spoken in awhile.
  • Write a client alert, a blog post, an article or all of these. If writing isn’t your thing, buddy up with a colleague and co-author a piece together. I promise it makes it easier. Remember, content no longer needs to be long to be good. Most individuals skim articles on their phones anyway..
  • Learn how to use hashtags (watch my hashtag presentation on YouTube if you need help here).
  • Make a LinkedIn strategy plan to increase your network and plan your posts.
  • LinkedIn gives you many reasons to reach out to your professional network through its notifications tab for new business, jobs, referrals and branding opportunities. Prompts such as birthdays, work anniversaries and new jobs can serve as powerful catalysts to get back in touch with connections, and can lead to new business and other opportunities.
  • Look at analytics of your past blog posts and client alerts to see which ones did well and did not. Use this information to enhance your content strategy by writing a part 2 or updating a high performing piece.
  • Enhance and update your bio and LinkedIn profile – make sure it reflects what you do and makes you unique, and update your representative matters too. Make sure you have a cover image and an optimized headline.
  • Ask for LinkedIn recommendations. Don’t underestimate the power of a public recommendation on your profile. Take the time to ask people from past employers and projects to recommend you and do the same for them.
  • Become involved with your alumni associations. This is a great way to network and reconnect with people.
  • Ensure that all practice descriptions on your web site are updated and reflect current market conditions and opportunities.
  • Volunteer on a bar association committee, social cause or pro bono project – this is a great way to network.

Once you start incorporating the actions that appeal most to you from this list into your every day, theyll become routine. And there’s no time like the present to get started with them. You will. also make yourself indispensable to your network and clients and that’s a great and free way to brand yourself.