Today I noticed that I had some new features on my LinkedIn Company Page that I wanted to share with you.

Competitor analytics provide LinkedIn Company Page admins the opportunity to gauge their brand’s performance on LinkedIn against competitors through follower and organic content metrics.

The following competitor analytics are available for your Page.

  • Follower metrics shows your Page’s all-time followers and new followers gained within the specified time range. All dates and times are in Coordinated Universal Time (UTC).
  • Organic content metrics shows organic content metrics for your Page’s updates within the specified time range. The time range is tied to when the update was created. All dates and times are in Coordinated Universal Time (UTC).
    • Click the value in the Total engagement column to see the Reactions, Comments and Shares breakdown.
  • You can set your competitors and you can add up to seven.
  • Note that this feature is only available on desktops.

LinkedIn Page analytics include the following:

ANALYTIC TYPE DEFINITION PURPOSE
Updates (desktop)
Content (mobile)		 Effectiveness of your updates,
including posted videos		 Evaluate the quality and topics of
content shared with your Page
followers and visitors
Followers Demographics and sources of
followers		 Understand who’s following your
Page and how to best engage with
them
Visitors Demographics and sources of
visitors		 Understand who’s visiting your
Page and how to convert them
into a follower
Competitors Compare Page followership and
content engagement with competitors		 Understand how your Page’s
followership and content compare
to your competitors’
Employee Advocacy Employee and member engagement from content
recommended to employees		 Evaluate content quality and
engagement with employee
recommended content
Talent Brand Engagement with your Career Pages Understand how to improve
engagement with your Career
Pages audience

In addition to viewing your LinkedIn Page analytics via your admin view, you can export the data as a .xls file. Reports for visitor, update, follower, competitor and employee advocacy analytics can be created for each body of data.

  1. Access your Page admin view.
  2. Click Analytics.
  3. Select Visitors, Updates, Followers, Competitor, or Employee Advocacy.
  4. Click Export in the upper right corner of the correct analytics page.
  5. Select the timeframe you’d like create a report for and click Export.
  6. The .xls file will be accessible after it has downloaded.

LinkedIn will give you suggestions on your competitive set but you can add or delete those. I found the suggestions they gave me didn’t make sense so I changed them.

I don’t know about you but I find competitor information to be very helpful in shaping my own strategy and this makes it easier and is filled with interesting data. Check it out and let me know what you think!

If you need help with this, message me to learn how I can create a custom strategy for you.

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Learn more in this video.

Take a look at my recent webinar on how to effectively build and manage your LinkedIn Company Page.