LinkedIn’s ‘People Also Viewed’ feature might seem innocuous, but it could inadvertently direct potential clients, employers or business partners right to your competitors. Here’s why disabling this feature can be a game-changer for your professional networking strategy.

1. Directing Traffic Away: When someone visits your LinkedIn profile, they’re interested in you. The ‘People Also Viewed’ section, however, can divert their attention to others in your field, including direct competitors. Why make it easier for potential clients or employers to navigate away from you?

2. Inadvertent Competitor Promotion: Even if a visitor comes to your profile with a genuine interest in your expertise, the ‘People Also Viewed’ section can serve as a billboard for competitors. This can undermine your unique selling points and devalue your profile’s impact.

3. Distraction from Your Value Proposition: Your LinkedIn profile is a space where you’ve meticulously highlighted your skills, experience, and professional journey. The ‘People Also Viewed’ section can distract from this narrative, diluting the potency of your value proposition.

4. Uncontrolled Comparisons: With the feature enabled, you’re essentially inviting viewers to compare you with others at face value. This might lead to misconceptions or biases based on superficial factors, such as profile pictures or headlines, rather than a deep dive into your credentials.

5. Undermines Exclusive Networking: If you’ve strategically networked with specific individuals or brands, you’d ideally want profile visitors to focus on these curated connections. The ‘People Also Viewed’ section can divert attention to others who might not align with your networking goals.

Conclusion: Your LinkedIn profile is a representation of your professional brand. By disabling the ‘People Also Viewed’ feature, you retain control over the narrative and ensure that potential clients, employers or partners aren’t being handed an easy route to your competitors. After all, in the world of professional networking, every impression counts.

Key Takeaways:

  • The ‘People Also Viewed’ section can redirect potential opportunities straight to your competitors.
  • It inadvertently promotes competitors, even when visitors are primarily interested in you.
  • The feature distracts from your carefully crafted professional narrative.
  • Uncontrolled comparisons can result in misconceptions or biases.
  • Disabling it ensures that your profile remains a focused representation of your professional journey.

Reach out to me for help taking your LinkedIn strategy to the next level.