Hashtags have become an integral part of social media marketing strategies, including on platforms like LinkedIn. When used effectively, hashtags can help increase the visibility of your posts and reach a broader audience. However, mastering the art of hashtag usage requires more than just adding a few trendy tags to your content. Here are six best practices for using hashtags on LinkedIn.

  1. Keep it Relevant: When choosing hashtags for your LinkedIn posts, ensure they are relevant to the content you are sharing. Select hashtags that accurately represent the topic, industry or theme of your post. This will help attract the right audience and increase engagement.
  2. Use Specific Hashtags: Instead of using broad and generic hashtags, opt for more specific ones that are tailored to your niche or industry. Specific hashtags are more likely to resonate with your target audience and help your content stand out amidst the noise.
  3. Limit the Number of Hashtags: While it may be tempting to include a long list of hashtags in your post, it’s best to keep it concise. LinkedIn recommends using no more than five hashtags per post. Focus on quality over quantity to ensure your hashtags are impactful and relevant.
  4. Place Hashtags Strategically: To maintain readability and professionalism, place your hashtags at the end of your post rather than within the body of the content. This ensures that your message remains clear and coherent, while still benefiting from the added visibility that hashtags provide.
  5. Avoid Common Words: Avoid using hashtags for common words or phrases that are unlikely to help your post stand out. Also, these hashtags often have hundreds of thousands or millions of followers meaning your post will likely get lost if you use them. Instead, opt for more specific and niche hashtags that are likely to resonate with your target audience.
  6. Utilize Your Company Hashtag: Incorporate your company’s unique hashtag into each post to create a consistent thread and easily index your content. This allows users to explore all your company’s related posts with ease and strengthens your brand identity. When creating a hashtag for your company, ensure it is memorable, easy to spell and reflects your brand’s personality or values. Avoid using spaces or special characters, and conduct research to ensure it’s not already in use by another entity.

By following these best practices, you can effectively leverage hashtags on LinkedIn to increase the visibility of your posts, attract the right audience and drive engagement. Remember to keep your hashtags relevant, specific and strategically placed, while avoiding overuse and common words. With the right approach, hashtags can be a powerful tool in your LinkedIn marketing arsenal.