Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead to new connections, jobs, referrals and so much more.

Kara McKenna and I had the good fortune of serving as co-programming co-chairs of the 2018 LMATech Midwest Conference. We learned about innovations taking place within our industry and those legal marketers who are leading them. We also picked up some helpful skills on what makes a compelling speaking submission and the reverse of that – what does not.

After reading through more submissions than we can count, we felt like we were in a position to give pointers on how potential speakers can make themselves stand out from the pack. They can be used for any conference submission. We hope you find them helpful!