Here’s a social media tip for this Friday:
Social media listening or “spying” 👀 on your competitors has many benefits – you’ll get insights into their followers, the content that is working for them and what isn’t, what’s lacking in their strategy and ideas for your own social accounts. Take it a step further and also monitor user reactions to posts. These individuals could become your future clients.
Use a combination of social media listening tools and Google alerts to view your competitors’ online activity. Keep a spreadsheet of ideas gathered from them with images. Do things better than them! Create clever content inspired by them. Share this info monthly with your business development colleagues and most importantly, the lawyers with whom you work. This is cheap competitive intelligence and worth doing. Information is power!