If you are a LinkedIn company page administrator, you now have a new tool available called LinkedIn Pages Employee Notifications to easily let your employees know when you’ve posted an update on your company’s page. Note – that this is rolling out to users and may not yet be available to you – so stay tuned! I just happened to realize I suddenly had it earlier this week, when a notification appeared on the company page I manage – LinkedIn often doesn’t announce when it makes enhancements nor does it happen at the and time for every user, which is why I wanted to write about it here ASAP.

You can track the effectiveness of your posts through your company page update analytics (which give you helpful information on update highlights, metrics and engagement). Learn more about update analytics here.

To notify your employees about a notification:

  1. Post an update on your company page. Here’s more on how to do that.
  2. Click the three little dots on the upper right hand side of the specific post. This will bring up a menu bar with options, and the last one is now “notify employees of post”
  3. Select “Notify employees of post” and you’ll be prompted with the below screen. When you say yes, those employees of your company who are on LinkedIn will be notified that your organization has shared a post with them through their notification updates.
  4. An admin can notify employees once every 7 days per update.

Why is this a good thing? Well, many employees miss your company posts because they are busy even if the firm has a process whereby it sends them by email each day, Sending them directly through LinkedIn is efficient and smart.

One caveat is that this new feature does not seem to work with third-party vendors (like Hootsuite, Sprout Social, etc.) – you have to be in LinkedIn in order to take advantage of it.

Check it out and let me know what you think!