As I started to build a following on LinkedIn, I initially worried about giving away too many tips and free content here and on my social media channels.

I wasn’t sure how much I should say in my content because if I gave it all away what if they did those things without me?

Wasn’t the whole purpose of posting the content so that clients would contact me to help them with it?

Maybe you can relate to this too.

I know lawyers who have not wanted to post their recent presentations or make webinars public for this reason.

But here’s the thing – they wont know what you know until you tell them what you know.

There is no such thing as giving away too many good ideas!

Your content is your brand, use it wisely and liberally.

There are two types of sales content: The WHAT TO DO and HOW TO DO IT.

1 – WHAT TO DO is free content

2 – HOW TO DO IT is custom strategy = paid content

Focus on creating the “what to do” content and always provide content of value.

What will happen is that you won’t ever have to “sell” again, because you’ve already sold them on the fact YOU are the one they need to help them with the “how to do it.” This goes for any industry and business professional.

And remember no one can do what you do like you do. Even if they have your ideas.