Are you planning a social media post to commemorate Fourth of July? You should be! Holidays are great ways to break up firm-centric content, showcase your culture and show your softer side.

It’s not always easy to generate a steady stream of content, which is so important.

Staying top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences is key to effectively building your brand, business and network.

Every holiday is an opportunity to tell a story. Hashtag holidays help you never run out of content ideas for your social media channels.

There is a day for almost anything and everything. July 4 is an important one for U.S. companies.

What to post on Fourth of July? Something patriotic. Share a historical tidbit. Find a historical fun fact about the 4th of July or the founding fathers — preferably one that ties into your business somehow.

When sharing your selected fun fact, summarize it succinctly. Keep in mind that your followers won’t have time to read too much text, so it shouldn’t be much longer than one or two sentences.

Another idea is to share a patriotic quote with a red, white, and blue color scheme.

Make sure to use a #fourthofjuly hashtag to help your content become discoverable and create a patriotic, eye catching image (I use Canva to easily create mine).

Check out this video and learn more.