When it comes to growing your brand on LinkedIn, your employees are among your biggest assets.
You want to tap into their valuable LinkedIn networks to reach their connections who may not be following your LinkedIn Company Page.
This is why it’s so important to train your employees on how to effectively use LinkedIn and encourage them to maintain a robust LinkedIn presence and updated profile with your organization included in their work experience (it will automatically link to your LinkedIn Page).
LinkedIn recommends a four-pronged approach for activating and elevating your employees on LinkedIn:
- Re-share your employees’ best @mentions and LinkedIn content.
- Notify employees of your most important Page posts to boost organic reach (up to 1x/day).
- Personalize by recognizing team moments or employees with a shout-out from your Page.
- Engage by fostering internal engagement through a trusted, employee-only community on LinkedIn via the My Company tab.
Don’t underestimate the importance of your employees in helping you amplify your LinkedIn Company Page presence. Just make it easy for them by providing them with training as well as content to post.