Should you post on LinkedIn on the weekend? I say yes.

Since LinkedIn is a professional network, it makes sense that the optimal time to post is on weekdays during business hours but you can also have a significant impact when you post to LinkedIn on the weekends.

While posting on LinkedIn on the weekend may lead you to reach somewhat of a different audience and some of your regular followers may not be scrolling their LinkedIn newsfeeds on a Saturday or Sunday, it’s a great opportunity to reach people who are busy during the week and use the weekend to catch up on social media.

Remember everyone is on LinkedIn at different times and days during the work week. Not everyone uses it daily. (Many say post on Tuesday, Wednesday or Thursday before 2pm local time.)

The algorithm is also tricky and so your post isn’t shown to your entire network.

Have you noticed how some of your posts on LinkedIn get a comment or a ‘like’ days, weeks or months after you’ve posted them?

This is because content on LinkedIn has a longer shelf life than on other platforms.

It can take a post a few days up to a week to reach its full visibility. Sometimes a post will show up in your LinkedIn newsfeed a few days later – or even a month later – because another person in your network liked it or commented on it.

If you’re trying to become successful on LinkedIn, the best way to do it is to post consistently – and that is often during the work week as it’s a business platform but the weekends can be a great opportunity to reach your connections as well.

The weekends give you an advantage because many of your competitors aren’t using LinkedIn then. There’s less content being posted by others so more opportunity for you. In fact, I’ve personally gone “viral” on LinkedIn several times on a Saturday.

In addition, with more than 800 million users now on LinkedIn, it’s never been more important to be visible on social media – and the weekends certainly help you do that too.

If you’re just getting started posting on LinkedIn, the weekend is a great time to do it because it’s a less trafficked time. It’s also a good time to try out different content types.

Just remember to post value-added, helpful content just like you would during the week. Use storytelling when you can to stand out from the sea of sameness we see on LinkedIn.

An idea for a post would be to post a look back at the past week in your sector, tell a story about something that happened to you that would be helpful to your followers, share advice on a business-related topic or repurpose some of your best performing content.

Try it out and let me know what you think!

Here are some more tips on how to build your LinkedIn presence.