It’s nice when research backs up what I’ve been saying for years about the importance of LinkedIn company pages, which BTI’s new Benchmarking Law Firm LinkedIn Performance Report did.

The report found that corporate counsel visits to LinkedIn pages of law firms exceed website visits by 2 to 1.

83% of clients frequent LinkedIn as part of their work, with over half visiting daily.

This shift highlights an evolving preference: clients and corporate counsel are leaning more toward LinkedIn for comprehensive information about law firms.

Clients are starting to look on LinkedIn before going anywhere else for details on their outside counsel such as legal developments, partner movement, firm news, marquee matters/cases and transactions they worked on and what the reader can learn from it, rankings and accolades, more detail and context around pro bono initiatives, new offices, lateral group acquisitions, thought leadership, promotions outside the attorney ranks and more.

For those in the legal sector, maximizing your LinkedIn presence is now more than just an option; it’s a strategic imperative, yet, many firms are only scratching the surface of LinkedIn’s potential or not leveraging it to its full capability. Those who proactively tap into its advantages stand to gain significantly.

This is only report of its kind (based on three years of research) that identifies the law firms performing best on LinkedIn and ranks performance levels for more than 200 firms — by name.

Join me and BTI’s Michael Rynowecer for an in-depth look at the report’s key findings as well as what law firms of all sizes can do to maximize the power of LinkedIn for business development and visibility purposes in a free webinar on September 13. Space is limited so register now.