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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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The 2025 ACC Chief Legal Officers Survey shines a spotlight on the evolving challenges and priorities of chief legal officers. For legal marketers, it’s a wake-up call to finetune strategies and better align with client needs. This year’s findings highlight how chief legal officers are taking on broader responsibilities, facing mounting pressure to control costs, and dealing with increasingly complex legal and business issues. These trends are more than just data points – they’re a roadmap for how legal marketers can sharpen their strategies, build stronger relationships and win more business for their firms.…

Walking into a networking event can feel daunting, even for experienced professionals. But here’s the thing – most people in the room feel the same way. Networking isn’t about working the room or handing out the most business cards; it’s about making meaningful connections. The best way to approach it? With a strategy that focuses on genuine conversations and follow-ups.

The 2025 ACC Chief Legal Officers Survey is out, delivering a look at how CLOs are reshaping their roles, tackling rising challenges and finding ways to drive impact beyond the legal department. This year’s findings underscore a significant shift in the role of CLOs. They’re taking on more responsibilities beyond traditional legal work, managing rising costs and navigating an increasingly complex regulatory landscape, all while facing resource constraints. For law firms, these insights offer an invaluable opportunity to tailor their services and deepen relationships with CLO clients.

You may have noticed the Top Voice badge on someone’s LinkedIn profile and wondered how they earned it – or more importantly, how you could too. So, how does LinkedIn’s Top Voices program work, and what can you do to be selected for it? Here’s what you need to know, along with tips to help you strengthen your LinkedIn presence and position yourself as a thought leader.…

Clients have more choices than ever when it comes to legal services, and the firms that actively listen and respond to their needs set themselves apart. Too often, law firms collect feedback but don’t do much with it. A survey here, a casual check-in there – but if nothing changes, clients notice. Real growth comes from taking feedback seriously, using it to improve service offerings and showing clients that their input matters. Firms that do this well strengthen relationships, build trust and create long-term loyalty. Here’s how to make client feedback a real driver of your law firm’s success.…

Many law firms excel at legal work but struggle with consistent, strategic business development. Too often, firms rely on referrals, respond to RFPs and wait for opportunities instead of actively creating them. While good work brings in business, in today’s competitive legal market, it’s not enough. The firms that thrive are the ones that prioritize business development and marketing as a core part of their strategy – not as an afterthought.…

Law firms balance a lot – client work, industry developments and business growth, But when marketing and business development take a back seat, firms risk stagnation. A reactive approach only goes so far. The firms that thrive prioritize strategic marketing, proactive client outreach, and relationship-building. Here’s how to make that shift.…

LinkedIn Sales Navigator is often underutilized, yet it’s one of the most effective tools for identifying potential clients and building meaningful professional connections. It’s not just about the features – it’s about how you use them. With the right approach, you can turn Sales Navigator into a key part of your business development strategy, helping you focus on what really matters: building relationships and generating results.…

Legal marketers are often seen as behind-the-scenes contributors, managing events, updating websites, doing pitches, client targeting and creating marketing collateral. However, legal marketers are uniquely positioned to drive both marketing and business development efforts that directly contribute to revenue growth. With the right mindset and strategy, marketers can move beyond support roles to become indispensable business enablers.…