It’s spring break season. That means some of your clients and colleagues are headed to the beach, skiing in the mountains, or simply unplugging for a few days.
And while it may be tempting to fully check out along with them, here’s the truth: downtime is one of the best opportunities to focus on marketing.
If I had to start LinkedIn from scratch today, I wouldn’t worry about my profile being perfect. I wouldn’t obsess over my banner image, my headline, or getting the right mix of connections. Those things matter, but they’re not the first thing I’d focus on. I’d focus on writing.
Whether you’re looking to grow your business, attract clients or position yourself as a leader in your field, success on LinkedIn comes down to being intentional. That means showing up regularly, engaging thoughtfully and creating content that sparks real connections. Here’s how to do it.
Forget chocolates and flowers. If you’re looking for something that actually helps you grow, build meaningful connections and create opportunities, it’s time to give LinkedIn the love it deserves. This platform isn’t just another social network – it’s your personal brand builder, business development tool and career accelerator all rolled into one. Here are all the reasons why LinkedIn deserves your undivided attention this Valentine’s season and beyond.
LinkedIn is so more than just an online résumé or bio. Today it’s grown into one of the most powerful tool for personal branding, networking and business development. Whether you’re
You may have noticed the Top Voice badge on someone’s LinkedIn profile and wondered how they earned it – or more importantly, how you could too. So, how does LinkedIn’s Top Voices program work, and what can you do to be selected for it? Here’s what you need to know, along with tips to help you strengthen your LinkedIn presence and position yourself as a thought leader.
Many law firms excel at legal work but struggle with consistent, strategic business development. Too often, firms rely on referrals, respond to RFPs and wait for opportunities instead of actively creating them. While good work brings in business, in today’s competitive legal market, it’s not enough. The firms that thrive are the ones that prioritize business development and marketing as a core part of their strategy – not as an afterthought.
Have you ever hesitated to post on social media because you’re worried about how others might react? Maybe you’re afraid someone will gossip, make fun of your content or share it with ill intent. If this sounds familiar, you’re not alone. The fear of judgment can hold us back, but here’s the good news: those shares and reactions, even if they’re not positive, can actually boost your engagement.
Here’s how to rethink your approach to managing your LinkedIn company page and transform your LinkedIn posts into content that stands out, builds connections and drives the outcomes you want.
The 12 Days of LinkedIn series is my holiday-inspired initiative designed to share actionable tips and strategies for maximizing impact on the platform. Today’s focus is on a vital yet often overlooked concept: recognizing your value. Inspired by a festive holiday shirt that reads, “I’m a gift,” this reminder goes beyond seasonal cheer. It’s about understanding that everyone has unique experiences and perspectives to offer, and knowing how to highlight those qualities is essential for standing out on LinkedIn.