Social Media

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LinkedIn is often the first place where professionals showcase their expertise and achievements, making a strong first impression essential. While most professionals carefully select their profile photos and craft their summaries, many overlook a powerful element of their LinkedIn profile: the background image. This image is more than just a decorative feature; it is a strategic component of your personal branding. Here’s why the LinkedIn background image is important and how it can enhance your professional presence online.…

With limited resources and budgets, it’s so important for small- and mid-size law firms and the marketers who lead their marketing efforts to strategically approach social media to have a maximum impact and ROI on branding and business development. Here’s how you can use social media to work harder and smarter for your lawyers, your firm and yourself without breaking the bank or dedicating all of your time to it.…

Video has become a powerful tool for B2B leaders looking to elevate their brands on LinkedIn. As the world’s largest professional network, LinkedIn offers a unique platform for professionals and companies to showcase their expertise, products and services. But with so much content vying for attention, standing out requires more than just well-written posts and articles. This is where video comes into play, transforming the way brands engage with their audience and carve out their niche in the industry.…

LinkedIn has become much more than a place to look for jobs or share business insights. It’s an important platform focused on networking with other professionals, including everyone from past and present clients to potential leads, current and former colleagues and business partners. Your network is key to making the most out of LinkedIn.…

Social media is an essential tool for law firms looking to grow their presence and attract new clients. For small law firms or solo practitioners with tight budgets, the challenge is to use social media smartly without overspending or overextending yourself. Here are practical tips for making the most of social media in a cost-effective way:…

As an active user of LinkedIn every day for many years, I have seen a lot of good, bad and ugly practices on the platform. A few of these pesky faux pas continue to show up over and over – which can undermine the LinkedIn efforts of the individuals who continue to make these mistakes. In this article, I’ll explore the three major missteps I see, and what to do instead to make your LinkedIn presence more effective.…

I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. When I went viral, my post got more than a million views and 12,000 likes and it surprised even me. I knew it would do well, but not that well. Here’s the thing, going viral on LinkedIn isn’t about trying to go viral. Nor is it just about getting your content in front of people, it’s about getting it in front of the right people.…