Whether you’re looking to highlight your firm’s achievements, offer valuable legal insights or show the human side of your practice, September is full of opportunities to make your social media presence stand out. Here’s a guide to help you leverage key holidays, industry news and creative content ideas to boost your law firm’s online engagement this month.
When a lateral lawyer joins a new law firm, it presents a strategic opportunity to leverage their expertise for your marketing, public relations and business development efforts. This can be maximized through a variety of marketing strategies designed to highlight the new arrival’s skills and deepen client relationships. Given the time, effort and financial resources invested in recruiting a lateral lawyer, it’s crucial to maximize their arrival to ensure they are successful and well-integrated within the firm.
With limited resources and budgets, it’s so important for small- and mid-size law firms and the marketers who lead their marketing efforts to strategically approach social media to have a maximum impact and ROI on branding and business development. Here’s how you can use social media to work harder and smarter for your lawyers, your firm and yourself without breaking the bank or dedicating all of your time to it.
Over the past few years, LinkedIn has emerged as the go-to platform for professional networking, personal branding, and business development. With more than 900 million members worldwide, the potential to get noticed and make meaningful connections is enormous. However, this also means there’s significant competition on LinkedIn. To stand out and make the most of your LinkedIn presence, it’s crucial to optimize your profile.