Curating content gives you the ability to cover a much broader set of topics than you would be able to cover on your own if you were to depend solely on writing articles yourself for your content strategy.
Curating content provides you with the opportunity to connect with other thought leaders. It also shows you are up-to-date with the latest trends, research and concepts, even if you didn’t develop them yourself.
Often when you share someone else’s content, the author will thank you and/or repost your post. The author might even check out other content pieces that you created and share them as well.
Tools to Help You Curate Content
- Curata will help you more effectively gather and use curated content, as well as create content with contributors across your entire team.
- Flipboard enables you to take curated content and create a mini publication on the topic of your choice.
- Pocket allows you to save content in a single place whenever you find it and then use it at a future date.