It would be great if, after hitting publish on a new piece of content, your connections would notice and it would be widely read and it would lead to new business and new opportunities.

In reality, it takes a lot of work to build a successful content marketing strategy. But this is achievable – if you know HOW to do it – which I will help you do.

You can’t solely rely on search engines and a handful of followers and blog subscribers to boost your organic volume.

Content producers need to establish syndication connections and build a strategy to ensure that each piece of content is read by key influencers and your target audiences.

Also remember that when you post new content to social media via a status update, only a small percentage of your friends/followers will actually be online at that moment to see it. Many of them will never see your content, depending on the time of day and their settings. This is why it is so important to reuse and repurpose your content.

Successful content writers are social media specialists, marketing and SEO specialists. And it’s not hard to master all of these. Here are some tips for optimizing exposure of your thought leadership in my latest JD Supra article.