It’s not enough to have a social media presence, it’s about what you say, how you say it and when you say it. In case you’ve run out of ideas on what to share, here are some ideas on the types of posts you should share for companies of any size and type.
- Video is five times more likely than other types of content to start a conversation among members. LinkedIn members spend almost 3x more time watching video ads compared to time spent with static sponsored content. Consider posting a video case study or Q&A.
- Images featuring statistics: People love stats/big numbers or percentages and when a company shares statistics, they appear more knowledgeable. Bring blog posts, articles and white papers to life by taking ‘stand out’ stats from your content and showcase them in social posts as part of a larger campaign.
- Celebrate company wins and milestones: Give an inside look at your company’s important events, history, wins and milestones. Show appreciation to your followers and clients for helping you achieve your goals.
- Highlight company leaders: People buy from individuals, not companies. Humanize your brand and give your audience the opportunity to take a peek inside your company culture while simultaneously highlighting your employees.
- Drive registration for events: Post events on your LinkedIn company page, which can raise awareness, boost attendance and build your brand.
- Promote thought leadership: Create 4-5 images and videos featuring the content, stats, quotes and tips taken from thought leadership content to extend the campaign’s shelf life. Don’t forget to add hashtags to your content to enable it to be discovered with other relevant trending topics.
- Company culture and life blog posts: Not every post should be about your business. Feature your people and their pursuits as well as company happenings, culture, volunteer and community service activities and what makes you unique as an organization. These kinds of posts do very well with clients who like to see their service providers doing good things for the community.
Remember that whatever you post should be posted when you have the attention of your target audience, so post when they are on social media (likely during traditional commuting hours, lunchtime and evening commuting hours).