LinkedIn is a powerful platform for networking, job hunting and professional branding. Your LinkedIn profile is often your first introduction to potential employers, collaborators, referral sources and clients. It’s your digital business card, your virtual resume and your professional showcase, all rolled into one. So, it’s crucial to make sure your LinkedIn profile not only accurately represents your professional identity but also stands out in a sea of other similar profiles.
Fortunately, you don’t need a complete LinkedIn makeover to achieve this.
Whether you’re a seasoned LinkedIn user or just starting out, these three enhancements you can implement today to immediately elevate the impact and visibility of your LinkedIn profile and take your LinkedIn profile from ordinary to extraordinary.
Step 1: Optimize Your Cover Image
The first thing viewers notice after your profile picture is your cover image. This valuable visual real estate presents an opportunity to showcase your professional brand. Instead of leaving it as a generic background, choose an image that resonates with your industry, communicates your professional ethos, or highlights a key achievement. Whether it’s a snapshot from a keynote presentation, a collage of your notable projects or a simple graphic that reinforces your identity, an optimized cover image immediately captures attention and conveys your expertise or value proposition to profile visitors.
Step 2: Customize Your Headline
LinkedIn defaults to displaying your current job title and company as your headline. However, this field can be customized to provide more than just basic information. Use it as a mini-pitch to succinctly highlight your specialty, value proposition or career aspirations. Your headline should be more than just a job title; it should be a compelling tagline that incorporates your skills, passion and the unique benefit you bring to your field. By doing so, you’ll pique viewers’ interest, increasing the likelihood of making new connections or discovering job opportunities.
Step 3: Write a Personal Bio in the First Person
Your bio, also known as the ‘About’ section, offers an opportunity to tell your professional story in a more personal and engaging manner. Writing in the first person adds relatability and approachability to your profile. To enhance readability, break your bio into short paragraphs, especially for mobile users. In this section, touch on your professional journey, key skills, notable achievements and even your career motivations or aspirations. It’s a chance to craft a narrative that resonates with your network and potential employers, providing insight into the person behind the credentials.
Each of these steps is a powerful way to build your personal brand on LinkedIn. They create a memorable first impression, showcase your professional identity, and make your profile more compelling. So, which of these enhancements will you commit to implementing on your LinkedIn profile today?
Stefanie Marrone advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20+-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.