Your LinkedIn Company Page is more than just an online profile; it’s a pivotal platform for elevating your organization’s digital persona. This dynamic space offers unparalleled opportunities to not only amplify your brand but also to establish your company as a thought leader and build significant professional relationships.
The true power of your LinkedIn Company Page lies in its ability to reach a wide audience, a factor largely influenced by your follower count. Actively growing this follower base is essential to expanding your organic reach and boosting your visibility. Here’s how to harness the full potential of your LinkedIn Company Page to achieve these goals.
A Comprehensive Guide to LinkedIn Company Page Growth
- Complete and Optimize Your Page: Ensure your LinkedIn Company Page is fully completed and tailored to appeal to your target audience. Remember, complete pages receive 30% more views.
- External Traffic Generation: Optimize your Company Page for search engines and use external sources like your company website and email signatures to drive traffic to your LinkedIn Company Page.
- Branding Consistency: Maintain a consistent brand image across all content. Recognizable branding increases the likelihood of repeat visibility and follower engagement.
- Regular Content Posting: Company Pages that post weekly see a significant boost in engagement. Repurpose content and find evergreen pieces to repost to fill in your content calendar.
- Visual and Video Content: Incorporate unique imagery and videos in your Company Page content mix. Custom image collages have shown to drive high engagement levels.
- Publish Thought Leadership Content: High-quality thought leadership content can set your Company Page apart in the crowded digital space. Ensure your content is innovative, engaging and drives meaningful conversations.
- Active Community Engagement: Respond to comments on your posts. Engaging with your audience increases visibility and encourages others to follow your Company Page.
- Analytics-Driven Content Strategy: Use Company Page analytics to understand what content resonates with your audience and adjust your strategy accordingly.
Intermediate Strategies for Enhanced Engagement
- Leverage Employee Networks: Encourage employees to share yourCompany Page content and tag your Company Page in their updates. Your employees’ connections can lead to new followers for your Page.
- Collaborate with Clients/Customers and Advocates: Engage your loyal clients and brand advocates to promote your LinkedIn Company Page through their networks.
- Engage with Industry Influencers: Mentioning relevant thought leaders and non-competing companies in your posts can increase your reach and attract new followers.
Advanced Follower Growth Techniques
- Influencer Collaborations: Co-create content with influencers to tap into each other’s audiences.
- Dynamic Follower Ad Campaigns: Utilize LinkedIn’s targeting capabilities to run Follower Ad campaigns and attract relevant followers.
- Executive Endorsements: Encourage company leaders to frequently mention and link back to the company’s LinkedIn Company Page.
- Showcase Pages for Sub-Brands: Create Showcase Pages for specific business verticals or initiatives to create multiple points of discovery for your main Page.
- Competitor Analysis: Study your competitors’ LinkedIn strategies to identify unique opportunities for your Company Page.
Key Takeaways for LinkedIn Page Growth
- Complete and optimize your LinkedIn Company Page to attract your target audience.
- Drive external traffic to your LinkedIn Company Page and maintain consistent branding.
- Regularly post diverse and engaging content, including visuals and thought leadership pieces.
- Utilize employee networks, client advocates and influencers to expand your reach.
- Analyze and adapt your content strategy based on Company Page analytics and competitor insights.