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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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As a lawyer, you’re likely no stranger to speaking in front of people, but moderating a panel brings a unique set of challenges. You’re not just speaking—you’re guiding the conversation, managing personalities and making sure the audience gets value from the discussion. Moderating is all about balance: letting your panelists shine, keeping the conversation on track and ensuring the audience leaves with key takeaways. Here’s how to step into the role of moderator with confidence and authority, while keeping it professional but engaging.…

Asking for business isn’t always easy, even for lawyers who prefer to let their work speak for itself. Whether it’s worrying about sounding too pushy or not knowing how to start the conversation, it can feel uncomfortable. But if you want to grow your practice and strengthen client relationships, learning to confidently ask is essential. It’s about offering value, choosing the right time and staying authentic—because, in the end, people prefer to work with those they know, like and trust.

Whether you’re aiming to bring in new clients, deepen connections with existing ones or establish yourself as an authority in your field, having a well-planned content calendar set you apart from your peers and competitors. It’s not just about being active or social media, but about crafting posts that genuinely engage and strengthen your professional brand. Here’s how I’ve seen it succeed, and how you can make it work for you.…

Networking on LinkedIn isn’t just about adding connections, it’s about forming genuine relationships that can lead to real opportunities. But let’s be honest, no one likes feeling like they’re being sold to, especially right after accepting your connection request. That’s why it’s so important to build your network thoughtfully and authentically. Here’s how you can do it.…

Client events have long been a staple of business development, but let’s face it—not every event hits the mark. You might pull together a fancy venue with great food and drinks, but is that enough to build real business connections? For firms looking to strengthen relationships, boost engagement, and ultimately drive revenue, you need more than just a good setting. To truly make an impact, your events should focus on exclusivity, delivering real value, and providing strategic networking opportunities that lead to meaningful conversations and business growth. Here’s how you can level up your client events and turn them into serious business development engines with a clear return on investment (ROI).…

We’ve all seen it or experienced it: someone posts on LinkedIn and tags a long list of people in the hopes of getting more attention, comments and shares. On the surface, it may seem like a clever way to increase engagement, but this tactic can often backfire. In fact, it’s one of the biggest LinkedIn faux pas, and if you’ve been on the receiving end of it, you probably know why.…

As we move into the last quarter of the year, it’s a great time for business professionals and lawyers to step back and think about how to set themselves up for success, not just for the end of 2024 but well into 2025. While the holiday season often leads to a natural slow down, it also provides a valuable opportunity to reflect on your strategy, refine your approach and plan for a stronger year ahead.…

When I first started using LinkedIn, I thought it was just a place to post my resume and connect with a few colleagues. But as I began sharing content—whether it was insights from my work, industry news, colleagues’ posts, a thought leadership piece or celebrating a professional win—I quickly realized how powerful LinkedIn can be. It’s more than just a professional network; it’s a platform where you can build your brand, support your company, engage with clients and even make a difference in your community.…