A lawyer recently shared a common hesitation with me about why he hasn’t posted on LinkedIn yet. He said: “I’m not sure why I’ve never posted on LinkedIn, but it’s
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
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A lawyer recently shared a common hesitation with me about why he hasn’t posted on LinkedIn yet. He said: “I’m not sure why I’ve never posted on LinkedIn, but it’s…
We’ve all done it—posted something on social media and then kept checking to see how many likes, comments or shares it gets. It’s easy to get caught up in those numbers. But there’s a whole group of people we tend to forget about: the ones who see everything you post but don’t say a word. These “lurkers,” or people in “invisible mode,” might not be hitting that like button, but they’re still out there, quietly paying attention to what you’re sharing. They’re just as important as the ones who engage, maybe even more so, even if you don’t always see their presence.…
The Chambers interview process is an important opportunity for law firms to showcase their strengths, highlight their successes and position themselves among the best in the industry. Lawyers who participate in these interviews have a unique chance to influence how the firm is perceived and ranked by Chambers. That’s why it’s important to make sure they’re thoroughly prepared and confident in representing the firm.
Whether you’re looking to highlight your firm’s achievements, offer valuable legal insights or show the human side of your practice, September is full of opportunities to make your social media presence stand out. Here’s a guide to help you leverage key holidays, industry news and creative content ideas to boost your law firm’s online engagement this month.…
If your law firm is looking to attract more local clients, improving your website’s local search engine optimization (SEO) is key. Local SEO is all about optimizing your online presence…
Creating a standout social media presence for your law firm goes beyond regular posting—it’s about making genuine connections with your audience. September presents a prime opportunity to mix timely content with evergreen strategies, ensuring your firm remains relevant, engages followers and highlights both your legal expertise and firm culture.…
Job searching can be a bit overwhelming. Between sifting through job descriptions, prepping for interviews, and following up afterward, there’s a lot to keep track of. But what if I told you that you could make the whole process a lot easier with a little help from AI? Yep, ChatGPT can be your secret weapon in landing that next job. Here are some simple ways you can use ChatGPT to take the stress out of your job search:…
The truth is, LinkedIn isn’t just about being present; it’s about being strategic. But don’t worry, it doesn’t have to be complicated. I’m going to share three tips that can help you turn your LinkedIn experience around: turning your profile into a landing page, creating content that speaks to different stages of the buyer’s journey and using direct messages to actually connect with people. With these tips, LinkedIn will go from feeling like a chore to being a powerful tool for your career or business.…
LinkedIn isn’t just a place to find jobs or connect with old colleagues anymore. It’s a powerful platform where you can build your personal brand, share your insights and establish yourself as a go-to expert in your field. One of the highest honors on LinkedIn is being named a “Top Voice.” This title is given to people who consistently share valuable, engaging content that sparks conversation and keeps the community interested.…
With more than 900 million users globally, LinkedIn offers a unique platform for lawyers and professionals of all kinds to build their personal brand, engage with clients and colleagues, and grow their businesses. However, many lawyers underutilize LinkedIn, missing out on its full potential. In this blog post, I’ll explore how you can maximize LinkedIn, from building a powerful profile to effectively engaging with your network.