LinkedIn isn’t just a digital rolodex anymore—it’s one of the most powerful ways to build relationships, your business and your brand, and create opportunities. Yet, many of us fall into the trap of passivity, simply waiting for connections to come to us. This approach can leave a wealth of untapped potential on the table. To truly harness the power of LinkedIn, stepping up with a proactive networking strategy is key. Here’s why actively seeking out and building connections can transform your LinkedIn experience, and how you can start doing it effectively.








