Whether you’re aiming to bring in new clients, deepen connections with existing ones or establish yourself as an authority in your field, having a well-planned content calendar set you apart from your peers and competitors. It’s not just about being active or social media, but about crafting posts that genuinely engage and strengthen your professional brand. Here’s how I’ve seen it succeed, and how you can make it work for you.
Networking on LinkedIn isn’t just about adding connections, it’s about forming genuine relationships that can lead to real opportunities. But let’s be honest, no one likes feeling like they’re being sold to, especially right after accepting your connection request. That’s why it’s so important to build your network thoughtfully and authentically. Here’s how you can do it.
We’ve all heard about LinkedIn Premium – the paid upgrade that promises to elevate your networking, job searching, and professional connections. But does it live up to the buzz, or is it just another expensive feature that doesn’t add real value?
Client events have long been a staple of business development, but let’s face it—not every event hits the mark. You might pull together a fancy venue with great food and drinks, but is that enough to build real business connections? For firms looking to strengthen relationships, boost engagement, and ultimately drive revenue, you need more than just a good setting. To truly make an impact, your events should focus on exclusivity, delivering real value, and providing strategic networking opportunities that lead to meaningful conversations and business growth. Here’s how you can level up your client events and turn them into serious business development engines with a clear return on investment (ROI).
We’ve all seen it or experienced it: someone posts on LinkedIn and tags a long list of people in the hopes of getting more attention, comments and shares. On the surface, it may seem like a clever way to increase engagement, but this tactic can often backfire. In fact, it’s one of the biggest LinkedIn faux pas, and if you’ve been on the receiving end of it, you probably know why.
As we move into the last quarter of the year, it’s a great time for business professionals and lawyers to step back and think about how to set themselves up for success, not just for the end of 2024 but well into 2025. While the holiday season often leads to a natural slow down, it also provides a valuable opportunity to reflect on your strategy, refine your approach and plan for a stronger year ahead.
When I first started using LinkedIn, I thought it was just a place to post my resume and connect with a few colleagues. But as I began sharing content—whether it was insights from my work, industry news, colleagues’ posts, a thought leadership piece or celebrating a professional win—I quickly realized how powerful LinkedIn can be. It’s more than just a professional network; it’s a platform where you can build your brand, support your company, engage with clients and even make a difference in your community.
LinkedIn is more than just another social platform—it’s a place where real connections can lead to real opportunities. Yet, many people haven’t fully embraced LinkedIn, often because they feel too busy or aren’t sure how to make the most of it. Whether you’re looking to grow your network, showcase your expertise, stay visible in your industry or all of the above, LinkedIn has the tools to help you get there. Here are five tips to help you make LinkedIn a key part of your daily routine and take your career or business to the next level.
In a crowded field where many firms offer similar services, figuring out what truly sets you apart can feel daunting but its essential for success. Whether you’re running a business, building your personal brand, running a law practice or working in marketing, knowing your competitive advantage—that unique edge you have over others—can make all the difference. But how do you figure out what that is? And once you do, how do you use it to get ahead? Here’s how you can identify your competitive advantage and use it across your marketing efforts to truly set yourself apart.
No one likes to be sold to—especially right after connecting or, worse, before you’ve even connected with a cold sales pitch. Selling on LinkedIn can feel like an uphill battle, with endless connection requests, personalized messages and follow-ups that often go unanswered. But what if you could shift the dynamic and make LinkedIn work for you instead? The key is to optimize your LinkedIn profile so it does the heavy lifting in your sales process.