Industry involvement is one of the most useful things you can do as an associate to start building a name for yourself. It helps you stay informed, meet people and
How New Law Firm Partners Can Start Building Their Book of Business
Becoming a partner at a law firm is a huge milestone. You’ve put in the hours, delivered excellent work and earned the trust of your colleagues. But now that you’ve
How Experienced Lawyers Can Build a Book of Business After Transitioning to a Law Firm
So you just joined a law firm after a long and successful career in the public sector or in-house. Maybe you were a general counsel, a senior government official or
What I Learned from LinkedIn’s Mastermind Program (and How You Can Apply It Too)
I was honored (and excited) to be invited to LinkedIn’s mastermind class, an invite-only training program for select professionals who are active on the platform. It was filled with behind-the-scenes
How to Build Quiet Confidence on LinkedIn and Why It Matters More Than Ever
One of the most underrated strategies for long-term success on LinkedIn and in your career is confidence. Not the flashy kind. Not the kind that demands attention. But the steady kind. The kind that comes from believing in your own value, even when the room is quiet. Even when the algorithm is quiet. If you’ve ever felt invisible on LinkedIn, or unsure if your posts matter, this is for you.
How Law Firms Can Create a Powerful Alumni Relations Strategy
Law firms often talk about the importance of relationships. The client relationship. The partner relationship. The trusted advisor relationship. But there’s one relationship that too often gets overlooked – the alumni relationship.
Stop Waiting for Referrals: How to Build a Pipeline That Keeps Work Coming
In a busy law practice, it’s easy to stay focused on today. The matters on your desk, the filings that need to get done, the client calls that fill your calendar. But the lawyers who consistently build thriving books of business know something others often overlook: relationships take time and the business development pipeline needs constant attention.
Why Personal Branding Matters More Than Ever
In a world where your next job, client or opportunity might come through a Google search or a LinkedIn profile visit, personal branding has never been more important. Personal branding isn’t about being an influencer. It’s not about selfies or follower counts. It’s about visibility, credibility and consistency.
How to Market Yourself When You Have Downtime
It’s spring break season. That means some of your clients and colleagues are headed to the beach, skiing in the mountains, or simply unplugging for a few days.
And while it may be tempting to fully check out along with them, here’s the truth: downtime is one of the best opportunities to focus on marketing.
What to Do Before, During and After a Client Meeting
Client meetings are more than a calendar invite, they’re one of the best opportunities to build stronger relationships, show your value and get closer to the issues that matter most to your clients. Whether it’s your first meeting with a new contact or a regular check-in with a long-standing client, being prepared helps you stand out for the right reasons. This post breaks down a practical approach to making client meetings more meaningful and productive.