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Six Ways to Increase Your LinkedIn Personal Network

By Stefanie M. Marrone on October 30, 2022
Posted in Career Development, Lead Generation, LinkedIn, Social Media
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Every business professional should have more than 500 LinkedIn connections. If you don’t, you aren’t maximizing your network or using LinkedIn effectively.

While the number of connections you have shouldn’t…

Seven Ways to Build a Stronger LinkedIn Network

By Stefanie M. Marrone on October 17, 2022
Posted in LinkedIn, Social Media
Increase your linkedIn network

How many LinkedIn connections do you have?

If you are mid- to senior-level in your career, you should have more than 500 LinkedIn followers/connections. If you don’t, you aren’t truly…

How to Ensure That Your Content Shows Real ROI

By Stefanie M. Marrone on October 17, 2022
Posted in Content Marketing, Lead Generation, Social Media
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I am often asked to show how communications efforts can show real ROI. Why should firms invest in PR, social media, content marketing or branding instead of focusing on business…

Six Reasons to Use Social Media Today

By Stefanie M. Marrone on September 19, 2022
Posted in LinkedIn, Social Media
6 Reasons to Use Social Media Today

Social media is an easy and effective way to build your network, brand and business – especially since the social distancing time of Covid.

Social media helps us stay top…

Three New LinkedIn Features to Incorporate Into Your LinkedIn Strategy

By Stefanie M. Marrone on September 8, 2022
Posted in LinkedIn, Social Media
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Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.

1 –…

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

By Stefanie M. Marrone on September 6, 2022
Posted in Content Marketing, Evergreen Content, Social Media
Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of…

Women Who Wow: Sylwia Jenner

By Stefanie M. Marrone on September 6, 2022
Posted in Women Who Wow, Women's Initiatives
Women Who Wow Sylwia Jenner

Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development…

How to Use LinkedIn’s Newest Posting Feature – Adding Outbound URL Links to Your Posts

By Stefanie M. Marrone on August 22, 2022
Posted in LinkedIn, Social Media
How to Use LinkedIn's Newest Posting Feature - Adding Outbound URL Links to Your Posts

In what could be one of the most exciting LinkedIn updates in a long time, we can now add clickable outbound links to LinkedIn posts.

That means no more needing…

How to Use LinkedIn as Your Blog

By Stefanie M. Marrone on August 16, 2022
Posted in Blogging, LinkedIn
How to use LinkedIn as Your Own Blog

Each of us has a blog and we don’t realize it. It’s our LinkedIn presence.

That’s because each LinkedIn post is a blog post. And your LinkedIn account is your…

The Right Way to Sell Your Services on LinkedIn

By Stefanie M. Marrone on August 15, 2022
Posted in LinkedIn, Social Media
The Right Way to Sell Your Services on LinkedIn

While most of us are in the business of selling something – usually professional services – none of us should ever have to outright sell anything on LinkedIn (or any…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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