Most B2B content doesn’t do what it’s supposed to do. It gets published, posted and forgotten. It checks a box but doesn’t support sales. It doesn’t reflect what clients care
Becoming a Strategic Partner: How to Elevate Your Role Across Your Firm
If you work in legal operations, business development, recruiting marketing or another staff role in a law firm, you probably know what it feels like to be seen as the
Mastering the Art of the Follow-Up: How to Turn Events Into Real Business Development Opportunities
You spent weeks or months planning the event. You invited the right people, chose a strong format and created the kind of setting where real conversations could happen. Maybe it
How to Make LinkedIn Part of Your Business Development Strategy
I talk about LinkedIn a lot. Not because I think it’s the answer to everything, but because I’ve seen how it can support real business development when it’s used
How I Took Control of My LinkedIn Profile and Turned It Into a Business Development Tool
Using LinkedIn strategically to grow my network, build my personal brand and bring in work has been one of the smartest things I’ve done in my career. I didn’t always
How Legal Marketers Can Use LinkedIn Sales Navigator for Smarter Marketing and Lead Generation
If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads
What Really Works on LinkedIn (And What Doesn’t)
I was recently invited to join LinkedIn’s Mastermind program — a behind-the-scenes training for a small group of the platform’s top creators. We heard directly from LinkedIn’s team about how the platform really works, what drives visibility and how to create content that performs without turning it into a full-time job.
How Associates Can Use Industry Involvement to Build a Stronger Network
Industry involvement is one of the most useful things you can do as an associate to start building a name for yourself. It helps you stay informed, meet people and
How Experienced Lawyers Can Build a Book of Business After Transitioning to a Law Firm
So you just joined a law firm after a long and successful career in the public sector or in-house. Maybe you were a general counsel, a senior government official or
What I Learned from LinkedIn’s Mastermind Program (and How You Can Apply It Too)
I was honored (and excited) to be invited to LinkedIn’s mastermind class, an invite-only training program for select professionals who are active on the platform. It was filled with behind-the-scenes