Getting quoted in the media helps build credibility and reinforce your expertise. It puts your name in trusted publications, often in front of people you want to reach but aren’t
Becoming a Strategic Partner: How to Elevate Your Role Across Your Firm
If you work in legal operations, business development, recruiting marketing or another staff role in a law firm, you probably know what it feels like to be seen as the
How to Share Your Media Features Without Turning People Off
Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on
Stand Out in Your Chambers Announcements: How to Share Your Success Without Sounding Like Everyone Else
‘Tis the season for announcing your Chambers rankings! While it’s perfectly acceptable to share the good news about being ranked in Chambers, the way you convey this information can make a huge difference in how your audience perceives and engages with your announcement. To stand out and increase engagement, it’s essential to focus on your audience, provide value, be human and show versus tell. Most importantly, avoid sounding boastful. Instead, put your clients and audience at the center of your message.
12 Secrets of Ranking in the Chambers Legal Guides
Chambers and Partners is the gold standard in legal rankings, evaluating and ranking law firms and lawyers worldwide. Its rigorous methodology includes independent research, client feedback and interviews with legal professionals. Achieving a Chambers ranking can significantly boost the visibility and reputation of a law firm and its lawyers, and attract high-caliber clients. However, securing and maintaining this prestigious recognition requires strategic effort and consistent excellence. Here are the secrets to achieving and sustaining that coveted ranking.
11 Effective Strategies for Marketing a New Lateral Lawyer
When a lateral lawyer joins a new law firm, it presents a strategic opportunity to leverage their expertise for your marketing, public relations and business development efforts. This can be maximized through a variety of marketing strategies designed to highlight the new arrival’s skills and deepen client relationships. Given the time, effort and financial resources invested in recruiting a lateral lawyer, it’s crucial to maximize their arrival to ensure they are successful and well-integrated within the firm.
How Lawyers Can Become Go-To Sources for Journalists
Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate a lawyer’s profile and lead to new business. A strategic approach to media engagement can help you achieve this, turning the occasional press mention into regular appearances in media coverage. Here’s a step-by-step guide for how lawyers can make themselves indispensable to reporters covering the legal beat.
How Lawyers Can Become a Go-To Source for Journalists
Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate your profile and lead to new business. A strategic approach to media engagement can help you achieve this, turning the occasional press mention into regular appearances in media coverage. Here’s a step-by-step guide to making yourself indispensable to reporters covering the legal beat.
Boosting Legal Expertise: Simple Yet Effective Public Relations Strategies for Law Firms and Attorneys
Distinguishing your law firm from its competitors is paramount in a crowded market. Yet, amidst the myriad of marketing strategies and publicity tactics that firms and the legal marketers who
10 Ways to Use Public Relations to Bolster Your Market Presence
Many law firms have realized the benefit of public relations to bolster their market presence and attract potential clients. However, with an array of platforms and techniques available, it can be daunting to pinpoint the most effective approaches.
This article delves into ten pragmatic PR and content strategies tailored for law firms, offering a roadmap to enhance visibility, foster credibility and ultimately drive growth. Whether you’re a seasoned law firm looking to revamp your PR approach or a start-up firm aiming to make a mark, these ideas are designed to propel you toward success.