Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate your profile and lead to new business. A strategic approach to media engagement can help you achieve this, turning the occasional press mention into regular appearances in media coverage. Here’s a step-by-step guide to making yourself indispensable to reporters covering the legal beat.
public relations
Boosting Legal Expertise: Simple Yet Effective Public Relations Strategies for Law Firms and Attorneys
Distinguishing your law firm from its competitors is paramount in a crowded market. Yet, amidst the myriad of marketing strategies and publicity tactics that firms and the legal marketers who…
10 Ways to Use Public Relations to Bolster Your Market Presence
Many law firms have realized the benefit of public relations to bolster their market presence and attract potential clients. However, with an array of platforms and techniques available, it can be daunting to pinpoint the most effective approaches.
This article delves into ten pragmatic PR and content strategies tailored for law firms, offering a roadmap to enhance visibility, foster credibility and ultimately drive growth. Whether you’re a seasoned law firm looking to revamp your PR approach or a start-up firm aiming to make a mark, these ideas are designed to propel you toward success.…
Reviving Overlooked Media Pitches: A Guide for Law Firms
With so much competition, it can be challenging for law firms to get their stories or expert opinions noticed by and covered in the media. With a flood of press releases, story pitches and news alerts they receive daily, how can your law firm ensure that its media pitches stand out from the rest and catch the attention of journalists?
If your pitches are consistently being ignored, it’s time to reimagine and refine your strategy. Here are three actionable strategies law firms can adopt to improve their media pitches.…
Why Lawyers Should Never Pay for Awards or Honors and Never List Those on Their Web Site
I’m honored/humbled/excited/thrilled to announce that I’ve been nominated for a “lawyer of distinction” award but there’s just one problem, I’m not a lawyer!
And this is exactly why I have…
What Legal Marketers Can Learn From Peloton’s Response to Mr. Big’s Death
And just like that, a PR nightmare turns into a genius marketing campaign and a viral ad…
(You probably already know what happened on the Sex and the City reboot, …
How Your Social Media Posts Can Lead to Free Media Placements
One of my LinkedIn posts recently went viral, getting more than 12K likes and 1 million plus views.
That same post also went viral on Twitter, catching the…
Public Relations Tip for Law Firms: Add Reporters to Your Client Alert Email List
Do you have reporters on your client alert and article email list?
If not, you should add them.
Why? Well I’ve had many occasions when a simple email blast I…
How to Effectively Promote Your Lawyer Promotions
Here are some things you can do to promote your lawyers promotions, which can increase your firm’s visibility and theirs, and showcase your strategic growth.
- Draft and distribute a press
…