Here’s an idea for those of you running, walking or just cheering on participants in today and tomorrow’s JP Morgan Chase Challenge (or any group organized athletic event for that matter) – make it a business development and networking opportunity.

Take a few minutes to reach out to your clients, referral sources and prospects and ask them if they are also participating in the event. Then ask them for their booth number and let them know yours. Wish them a great race and tell them you will stop by to say hello. Then make it your mission to find them either before or after the race. Get to know their colleagues, ask questions about them – apply same principles you know about effective networking.

Take advantage of every opportunity you have to engage with important contacts in person. Regardless of whether your contact is running the race, an action like this helps you stay top of mind with key individuals in your network. There’s something about the camaraderie of team sports like this to bring people together, and when it comes to business development, that’s what it’s all about.

I wish all of you participating in the JP Morgan Corporate Challenge the very best of luck!