So much of business is based on referral networks and word of mouth. People do business with people they like. People refer business to people they like and trust. It’s so important to go above and beyond for your clients. This is your reputation and your brand on the line.

Here are some ways you can inspire your clients to want to become brand evangelists for you.

1: Deliver more than you promise.

Always ask yourself, “How can I deliver even more value?” Clients will remember when you exceed their expectations long after you’ve done so. Go above and beyond what’s expected to create a remarkable client experience.

#2: Be genuinely caring.

A thoughtful gift, a donation to their favorite charity, an unexpected phone call during a stressful time—these actions show how much you care. Put this quote in a place where you’ll see it daily: “People don’t care how much you know, until they know how much you care.”

#3: Give THEM a referral.

Some of your clients might be entrepreneurs, too! Make gracious introductions and recommend their businesses to others. They’ll be forever grateful—and quite likely to reciprocate.

#4: Let them know you’re available.

Your clients might assume that you’re fully booked, or that you’re not accepting new clients at the moment. If that’s not the case, let them know! Send a quick email letting them know that you’ve got space on your calendar and what you’re offering right now.

#5: Remember important occasions.

Birthdays, anniversaries and holidays are a great opportunity to connect with clients you haven’t spoken with in a while. It’s another chance to show them you care. LinkedIn can be helpful to provide prompts for this.

#6: Say thank you — often.

When was the last time you thanked a client for their business? You’d be surprised by the power of taking the time to say thank you. Let your clients know how grateful you are to be working with them and his proud you are of the work you’ve been doing together.

#7: Don’t be strictly business.

It’s important to make an emotional connection with your clients—one that goes deeper than the work. When you share your passions outside of work—and encourage them to do the same—you bring your relationship to a new level. They’re more likely to think of you as a peer, even a friend and want to help you out whenever possible. Look for those genuine connection points and cultivate them.

Remember that people have a choice either whom they do business and so much of who they choose to work with depends on how you make them feel and the experience you provide to them – so do it right starting from day one.