Here’s a new LinkedIn feature you may not know about: You can now add an external clickable URL link in the top area/introductory section of your profile.
It’s a visible and easy way to include a link to your website or your Linktree (a tool that allows you to share multiple links on social media from one URL), promote your blog or podcast, a webinar or obtain subscribers for your email list.
The link will appear in the introduction section, beneath your user name and description and above your number of followers and connections.
You can update the link as often as you want, which enables you to promote an upcoming webinar, event or piece of content.
FYI you must have Creator Mode turned on to use this feature.
Previously you could add three websites to your contact information section, which you can still do. It’s just that it’s not that easy to find information there.
Go the extra mile and add this to your LinkedIn profile. And while you’re at it, add your website URL to your LinkedIn cover image too as well as your email address. Customizing your cover image with your contact information is a strategic way to encourage people to reach out to you. Here’s an article on how to create a stronger LinkedIn cover image.
The whole point of LinkedIn is to make it easy to connect with others and to build your business and brand, so why wouldn’t you do them!
Will you be adding this new feature to your profile? The summer is a great time to make these small tweaks to your LinkedIn profile that will have a big impact.
For more reading, here’s why you should use a tool like Linktree.
Here’s how to use LinkedIn Creator Mode tools to your advantage as well as this article on how to use Creator Mode to build your business and brand.
Here’s a video with more on how and why to add this URL link to your LinkedIn profile.