If you haven’t turned on Creator Mode on LinkedIn, now is the time to do it.

Especially if you are a content creator and especially if you are trying to build your brand and business.

Creator Mode is a profile setting on your LinkedIn dashboard that can help you grow your reach and influence on LinkedIn.

Turning on Creator Mode is how you get access to the new content tools on LinkedIn such as LinkedIn Live and Newsletters.

LinkedIn Live enables you to go live on LinkedIn in video format that appears in your cover image section. You can set it up as an event and it also is permanently housed on LinkedIn too.

LinkedIn newsletters are a great way to build your brand and engage with your followers.

You can essentially send the content from the newsletter to all your connections. My rule of thumb here is to just always make sure the content is about your readers and helpful.

I also believe that LinkedIn users who have Creator Mode turned on are getting more engagement on their posts and that the algorithm may favor their content.

Here’s why it’s time to switch your profile to Creator Mode:

  • By activating LinkedIn Creator Mode, you’ll be able to organically get your content in front of people who are interested in the topic of your post, EVEN IF you have no audience, no connections, no followers or you’re starting from scratch.
  • Creator mode allows you to focus and highlight your original content on your profile. It makes your Featured section more prominent, helping you grow your brand and influence on LinkedIn.
  • You get access to new LinkedIn content tools – you can now create a LinkedIn Newsletter, which you can send to your network (this is HUGE and you should start doing this immediately – in fact, this is the top reason I am switching over to Creator Mode) and use LinkedIn Live to broadcast content.
  • You share the topics (hashtags) you post about the most. This makes it easier for other LinkedIn members to discover your content and follow you.

Also – drum roll – LinkedIn Newsletters are coming to LinkedIn Company Pages that have more than 500 followers SOON!

Do you have Creator Mode turned on? What do you think of it?

Here’s an article on how to turn on LinkedIn creator mode.

And of course you should follow me on LinkedIn!