We’ve all seen the posts: “I’m proud to announce…” “We were thrilled to host…” “I’m honored to be…”
And sure, there’s nothing wrong with being proud or honored. But starting
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.
We’ve all seen the posts: “I’m proud to announce…” “We were thrilled to host…” “I’m honored to be…”
And sure, there’s nothing wrong with being proud or honored. But starting…
Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on…
You can run a flawless matter and still lose the client. You can deliver strong legal work and still fall behind. Why? Because today’s clients expect more than legal knowledge.
You spent weeks or months planning the event. You invited the right people, chose a strong format and created the kind of setting where real conversations could happen. Maybe it…
I talk about LinkedIn a lot. Not because I think it’s the answer to everything, but because I’ve seen how it can support real business development when it’s used…
Using LinkedIn strategically to grow my network, build my personal brand and bring in work has been one of the smartest things I’ve done in my career. I didn’t always…
If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads…
I was recently invited to join LinkedIn’s Mastermind program — a behind-the-scenes training for a small group of the platform’s top creators. We heard directly from LinkedIn’s team about how the platform really works, what drives visibility and how to create content that performs without turning it into a full-time job.…
Your bio is one of the most overlooked yet powerful tools in your professional toolbox. It’s often the first thing someone sees when they look you up online. It lives on your firm website. It shows up in pitch materials. It’s linked in speaking engagements and event write-ups. It’s also usually the top result when someone Googles you. And yet, so many lawyers treat it as an afterthought.…
Industry involvement is one of the most useful things you can do as an associate to start building a name for yourself. It helps you stay informed, meet people and…