For a long time, my hair routine didn’t require much thought. I used what I liked. I washed when it felt necessary. I didn’t think about how products interacted with
How to Show Up as a Leader in ChatGPT Search Results
Before someone reaches out, they usually take a minute to look you up. They read a few things. They see what comes up. They try to get a sense of
How to Build a Brand People Trust
Most professionals think personal branding means posting constantly and talking about their accomplishments. That’s why the whole concept feels forced. It sounds like a never-ending pitch.
A personal brand is
How Having a Strong Presence Helps Lawyers Lead in Their Markets
Law firms work in a market where clients have no shortage of options. Many firms talk about themselves in similar ways and many lawyers have backgrounds that look alike. Nearly
Your Starter Guide to Becoming Known in Your Industry
Building a personal brand isn’t something most people plan. It often starts with a simple idea, wanting to be recognized for good work, to connect with the right people and
How to Write LinkedIn Posts People Actually Read
One of the easiest ways to lose someone on LinkedIn is to sound like everyone else.
I see it every day. Professionals with great ideas and insights spend time crafting
What Really Works on LinkedIn Today
I’ve been on LinkedIn long enough to see just about everything. The follower milestones. The endless humblebrags. The generic advice that sounds like it could have been written by anyone.
Why Executive Voices on LinkedIn Matter More Than Ever
More companies are starting to see just how powerful their executives’ voices can be on LinkedIn. A strong presence from leadership is no longer just about sharing news or attracting
How Lawyers Can Get Quoted in the Press Without Hiring a PR Firm
Getting quoted in the media helps build credibility and reinforce your expertise. It puts your name in trusted publications, often in front of people you want to reach but aren’t
How Lawyers Can Use Personal Branding to Grow Their Careers
For a long time, personal branding felt like something reserved for influencers, entrepreneurs or marketing professionals. It didn’t feel like something lawyers needed to think about, especially those in big