Your LinkedIn summary is one of the most important parts of your profile. It’s your chance to make a great first impression, showcase your expertise, and connect with potential clients or employers. A compelling summary can elevate your thought leadership, attract new business and open up career opportunities. Yet there a lot of boring and bad LinkedIn summaries out there! Many people just copy and paste their web site bios into LinkedIn – here’s a guide to crafting an impactful LinkedIn summary that truly highlights your professional history, expertise and personality.…

Just because you’ve created a great article, blog post or are hosting a timely webinar, there’s no guarantee people will see it. The idea that “if you build it, they will come” doesn’t always hold true in marketing. You need to actively promote your content and that’s where email marketing comes in.…

Attitude of Gratitude

One of the most powerful habits I’ve incorporated into my daily routine is starting each day with a simple “thank you.” It might seem like a small thing, but it has a way of setting the right tone for the day ahead, no matter what life throws my way. It’s amazing how this little act of gratitude can create a ripple effect of positivity that can truly make a difference.…

Make August Count 15 Essential Marketing Strategies

August might seem like a quiet month, but it’s actually a great time to boost your marketing efforts. Instead of taking it easy, use this month to fine tune your branding and expand your business reach. Here are 15 practical marketing actions you can take in August that will pay off now and set you up for success later.…

With the Olympics capturing the world’s attention there’s no better time to draw inspiration from the spirit of competition and excellence to enhance your LinkedIn presence. Whether you’re a seasoned professional or just starting out these daily challenges are designed to help you optimize your profile engage with your network and showcase your expertise. Over the next ten days you’ll take on tasks that will set you on the path to LinkedIn success. Ready to go for LinkedIn gold? Let’s get started!…

Does it feel like your social media efforts are lagging behind, like you’re in the prehistoric era roaming around with the dinosaurs? I recently visited the American Museum of Natural History, and while looking at the dinosaur fossils, I started thinking about how this relates to many law firms’ and individuals’ social media posts. The legal industry tends to lag behind others, especially in social media. Many firms and lawyers post the same dry self-congratulatory content. If you follow everyone else and don’t innovate, you run the risk of potentially becoming extinct.…

Public speaking can significantly enhance your career, shape how others see you professionally and drive positive change in your workplace. However, it’s also one of the most common fears people face. The good news is that you don’t have to be born a natural speaker to excel at it. With the right preparation, practice and strategies, anyone can become a confident and compelling public speaker. Here are 16 tips to help you achieve that.…

Public speaking can be a nerve-wracking experience, but it’s also a powerful tool for sharing ideas and inspiring others. Many people, even seasoned speakers, feel physiological reactions like pounding hearts and trembling hands before taking the stage, including me. The key is to not associate these feelings with impending failure. Instead, recognize that some nerves are good. The adrenaline rush that causes sweating also heightens your alertness and readiness, helping you give your best performance.…