Business development isn’t an exact science. Still, many lawyers and professionals approach it like a checklist. They create a plan, send a few outreach emails, follow up and expect results
5 Types of High-Impact LinkedIn Content for Lawyers (and How to Use Them Strategically)
I talk to a lot of lawyers who want to be more active on LinkedIn but aren’t sure where to begin. They worry about what to say, whether anyone is
How Lawyers Can Get Quoted in the Press Without Hiring a PR Firm
Getting quoted in the media helps build credibility and reinforce your expertise. It puts your name in trusted publications, often in front of people you want to reach but aren’t
How Law Firm Associates Can Build a Business Development Plan That Actually Works
Many associates put off business development. They think it comes later, once they’ve made partner or have a book of business to grow.
But waiting means missing opportunities.
Business development
How Lawyers Can Use Personal Branding to Grow Their Careers
For a long time, personal branding felt like something reserved for influencers, entrepreneurs or marketing professionals. It didn’t feel like something lawyers needed to think about, especially those in big
How Strong Relationships, Expertise and Visibility Lead to New Business
For a long time, I thought business development meant asking for work. Making the pitch. Selling yourself. Trying to convince someone to say yes.
It felt uncomfortable. Forced. Like something
20 Ways to Build Relationships That Actually Matter
Most people think building a successful career comes down to doing great work, being responsive and showing up when it counts. And yes, those things matter, but they’re not enough.
What the Viral Coldplay Concert Moment Teaches Us About Reputation, Leadership and Visibility
If you’ve been online recently, you’ve probably seen the video from the Coldplay concert that went viral. A man and a woman, both executives at the same company, were caught
How Building a Personal Brand Can Help You Grow Your Business
Personal branding is one of the most effective business development tools. It helps you get noticed, stay relevant and build stronger relationships. I know this first hand.
In today’s market
How to Master the Art of Giving a Compliment (And Why It Matters)
There are few things more powerful in business or life than a well-timed, sincere compliment.
I’ve seen it open doors, start conversations, strengthen relationships and shift the entire energy of