Losing a client or a pitch can feel personal. It can rattle your confidence, trigger self-doubt and make you question the quality of your work. But the truth is, every
Why Most B2B Content Doesn’t Drive Results (And How to Fix That)
Most B2B content doesn’t do what it’s supposed to do. It gets published, posted and forgotten. It checks a box but doesn’t support sales. It doesn’t reflect what clients care
Mastering the Art of Following Up Without Being Annoying
You have a great meeting. A promising call. Maybe even a referral conversation that seems like it could go somewhere. And then… nothing.
This is where a lot of professionals
How to Turn Your Chambers Submissions into Smart Marketing Content
Preparing Chambers submissions takes a tremendous amount of time, energy and coordination. From gathering references to summarizing key matters, it’s a detailed process that requires input from lawyers across the
How to Stand Out in Chambers Rankings: A Strategic Guide for Law Firms
For law firms and lawyers, a Chambers ranking is more than a badge of honor. It’s a stamp of market credibility. Clients notice it. Competitors track it. And in some
How to Go from Doer to Strategic Partner When You Work in a Law Firm
In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines
Becoming a Strategic Partner: How to Elevate Your Role Across Your Firm
If you work in legal operations, business development, recruiting marketing or another staff role in a law firm, you probably know what it feels like to be seen as the
Stop Starting Your LinkedIn Posts Like Everyone Else: How to Write With Impact and Purpose
We’ve all seen the posts: “I’m proud to announce…” “We were thrilled to host…” “I’m honored to be…”
And sure, there’s nothing wrong with being proud or honored. But starting
How to Share Your Media Features Without Turning People Off
Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on
From Hierarchies to Networks: How Law Firms Can Become a Team of Teams
You can run a flawless matter and still lose the client. You can deliver strong legal work and still fall behind. Why? Because today’s clients expect more than legal knowledge.