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20 ways to build relationships that actually matter

20 Ways to Build Relationships That Actually Matter

By Stefanie M. Marrone on July 22, 2025
Posted in Business Development, Career Development, Client Development, Networking

Most people think building a successful career comes down to doing great work, being responsive and showing up when it counts. And yes, those things matter, but they’re not enough.

What the Viral Coldplay Concert Moment Teaches Us About Reputation, Leadership and Visibility

What the Viral Coldplay Concert Moment Teaches Us About Reputation, Leadership and Visibility

By Stefanie M. Marrone on July 21, 2025
Posted in Crisis communications, Personal Branding, Public Relations

If you’ve been online recently, you’ve probably seen the video from the Coldplay concert that went viral. A man and a woman, both executives at the same company, were caught…

How Building a Personal Brand Can Help You Grow Your Business

How Building a Personal Brand Can Help You Grow Your Business

By Stefanie M. Marrone on July 18, 2025
Posted in Content Marketing, LinkedIn, Personal Branding

Personal branding is one of the most effective business development tools. It helps you get noticed, stay relevant and build stronger relationships. I know this first hand.

In today’s market…

How to Master the Art of Giving a Compliment And Why It Matters

How to Master the Art of Giving a Compliment (And Why It Matters)

By Stefanie M. Marrone on July 15, 2025
Posted in Business Development, Client Development, Networking

There are few things more powerful in business or life than a well-timed, sincere compliment.

I’ve seen it open doors, start conversations, strengthen relationships and shift the entire energy of…

How to Handle Losing a Client or a Pitch and What to Do Next

How to Handle Losing a Client or a Pitch and What to Do Next

By Stefanie M. Marrone on July 14, 2025
Posted in Business Development, Client Development

Losing a client or a pitch can feel personal. It can rattle your confidence, trigger self-doubt and make you question the quality of your work. But the truth is, every…

Why Most B2B Content Doesn’t Drive Results And How to Fix That

Why Most B2B Content Doesn’t Drive Results (And How to Fix That)

By Stefanie M. Marrone on July 14, 2025
Posted in Content Marketing, LinkedIn, Social Media

Most B2B content doesn’t do what it’s supposed to do. It gets published, posted and forgotten. It checks a box but doesn’t support sales. It doesn’t reflect what clients care…

Mastering the Art of Following Up Without Being Annoying

Mastering the Art of Following Up Without Being Annoying

By Stefanie M. Marrone on July 10, 2025
Posted in Business Development, Client Development

You have a great meeting. A promising call. Maybe even a referral conversation that seems like it could go somewhere. And then… nothing.

This is where a lot of professionals…

How to Turn Your Chambers Submissions into Smart Marketing Content

How to Turn Your Chambers Submissions into Smart Marketing Content

By Stefanie M. Marrone on July 9, 2025
Posted in legal guides, Legal marketing

Preparing Chambers submissions takes a tremendous amount of time, energy and coordination. From gathering references to summarizing key matters, it’s a detailed process that requires input from lawyers across the…

How to Stand Out in Chambers Rankings A Strategic Guide for Law Firms

How to Stand Out in Chambers Rankings: A Strategic Guide for Law Firms

By Stefanie M. Marrone on July 9, 2025
Posted in legal guides, Legal marketing

For law firms and lawyers, a Chambers ranking is more than a badge of honor. It’s a stamp of market credibility. Clients notice it. Competitors track it. And in some…

From Execution to Influence Changing How You're Perceived at Work

How to Go from Doer to Strategic Partner When You Work in a Law Firm

By Stefanie M. Marrone on July 2, 2025
Posted in Business Development, Career Development, Legal marketing

In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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