In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines
Becoming a Strategic Partner: How to Elevate Your Role Across Your Firm
If you work in legal operations, business development, recruiting marketing or another staff role in a law firm, you probably know what it feels like to be seen as the
Stop Starting Your LinkedIn Posts Like Everyone Else: How to Write With Impact and Purpose
We’ve all seen the posts: “I’m proud to announce…” “We were thrilled to host…” “I’m honored to be…”
And sure, there’s nothing wrong with being proud or honored. But starting
How to Share Your Media Features Without Turning People Off
Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on
From Hierarchies to Networks: How Law Firms Can Become a Team of Teams
You can run a flawless matter and still lose the client. You can deliver strong legal work and still fall behind. Why? Because today’s clients expect more than legal knowledge.
Mastering the Art of the Follow-Up: How to Turn Events Into Real Business Development Opportunities
You spent weeks or months planning the event. You invited the right people, chose a strong format and created the kind of setting where real conversations could happen. Maybe it
How to Make LinkedIn Part of Your Business Development Strategy
I talk about LinkedIn a lot. Not because I think it’s the answer to everything, but because I’ve seen how it can support real business development when it’s used
How I Took Control of My LinkedIn Profile and Turned It Into a Business Development Tool
Using LinkedIn strategically to grow my network, build my personal brand and bring in work has been one of the smartest things I’ve done in my career. I didn’t always
How Legal Marketers Can Use LinkedIn Sales Navigator for Smarter Marketing and Lead Generation
If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads
What Really Works on LinkedIn (And What Doesn’t)
I was recently invited to join LinkedIn’s Mastermind program — a behind-the-scenes training for a small group of the platform’s top creators. We heard directly from LinkedIn’s team about how the platform really works, what drives visibility and how to create content that performs without turning it into a full-time job.