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Women Who Wow: Elise Holtzman

By Stefanie M. Marrone on June 27, 2022
Posted in Women Who Wow, Women's Initiatives
Women Who Wow Elise Holtzman The Lawyers Edge

As president and founder of The Lawyer’s Edge, Elise Holtzman helps clients, including legal organizations and individual attorneys, achieve professional and personal success by providing highly customized professional development…

New LinkedIn Feature: How to Add a URL Link to Your Profile

By Stefanie M. Marrone on June 27, 2022
Posted in LinkedIn, Social Media
how to Add a URL to LinkedIn profile

Here’s a new LinkedIn feature you may not know about: You can now add an external clickable URL link in the top area/introductory section of your profile.

It’s a visible…

How Law Firms Can Support Women After the Overturning of Roe v. Wade

By Stefanie M. Marrone on June 26, 2022
Posted in Legal marketing, Social Media
136F73EC-3AC9-473E-8269-EB1F5DF2AD6B

This is a PSA to law firms to shift their messaging and pro bono efforts in the wake of the overturning of Roe v. Wade.

Boastful, self-serving social media posts…

10 Easy and Effective Ways to Take Your LinkedIn Presence to the Next Level

By Stefanie M. Marrone on June 24, 2022
Posted in LinkedIn, Social Media
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The summer is a great time to hit the reset button on your marketing efforts and focusing on LinkedIn should be an integral part of that.

Today, LinkedIn should be…

How to Write Better Client Alerts and Blog Posts

By Stefanie M. Marrone on June 21, 2022
Posted in Content Marketing
writing better alerts (Instagram Post)

One of the most effective marketing strategies for lawyers is writing client alerts and blog posts on a regular basis. Publishing content like this establishes you as a thought leader…

Why Storytelling is Key to Content Marketing Success Today

By Stefanie M. Marrone on June 20, 2022
Posted in Content Marketing, LinkedIn, Social Media
storytelling is the best marketing

Each of my highest rated posts on LinkedIn have one thing in common. I shared a story in them. I used storytelling to connect with my network. I stood out…

Why You Should Always Assume Good Intent With Others

By Stefanie M. Marrone on June 18, 2022
Posted in Motivation, Personal Development
Leveraging LinkedIn to Maximize Your Speaking Engagements

Remember that no one’s life is perfect. And no one has it all together. No matter what it looks like on the outside. But we still have to soldier on…

Easy Ways for Lawyers to Generate New Business

By Stefanie M. Marrone on June 16, 2022
Posted in Business Development, Business Referrals
eggs in basket

I was talking to a lawyer recently who shared with me a story I hear too often. His client’s longtime in-house legal team changed when the general counsel left his…

Paula Edgar on How to Appropriately Commemorate Juneteenth in 2022

By Stefanie M. Marrone on June 16, 2022
Posted in Diversity & Inclusion
paula edgar new headshot
This is a guest post by Paula Edgar. Make sure to follow her on LinkedIn and visit her website for the resources she mentions in the post.
The 2022 commemoration

…

Quick Tips for a Better LinkedIn Profile Photo

By Stefanie M. Marrone on June 15, 2022
Posted in LinkedIn, Personal Branding
LinkedIn Profile Pic to-do

A strong professional profile photo is one of THE most important parts of your LinkedIn profile.

Your profile picture appears in all of your LinkedIn searches and on Google, and…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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