Let’s be honest, LinkedIn can feel overwhelming. There’s pressure to post regularly, say something insightful and somehow stand out in a sea of professionals all trying to do the same
What to Do Before, During and After a Client Meeting
Client meetings are more than a calendar invite, they’re one of the best opportunities to build stronger relationships, show your value and get closer to the issues that matter most to your clients. Whether it’s your first meeting with a new contact or a regular check-in with a long-standing client, being prepared helps you stand out for the right reasons. This post breaks down a practical approach to making client meetings more meaningful and productive.
Mastering the Art of the Follow-Up: How to Stay Top of Mind Without the Hard Sell
Following up with a prospective business client can feel like walking a fine line. You don’t want to be pushy, but you also don’t want to let a valuable opportunity slip through the cracks. Many lawyers default to vague messages like, “Just checking in to see if you had any thoughts,” but these types of follow-ups often don’t resonate with decision makers.
Smart Strategies for Lawyers to Build a Strong Book of Business
Building a book of business isn’t just about bringing in clients. It’s about taking control of your career, creating new opportunities and becoming the person people turn to when they
How to Build a Strong LinkedIn Presence From Scratch
If I had to start LinkedIn from scratch today, I wouldn’t worry about my profile being perfect. I wouldn’t obsess over my banner image, my headline, or getting the right mix of connections. Those things matter, but they’re not the first thing I’d focus on. I’d focus on writing.
How to Create a Meaningful Women’s History Month and International Women’s Day Social Media Campaign
March is Women’s History Month and International Women’s Day on March 8 is an opportunity to celebrate the achievements and contributions of women in the workplace and beyond. It’s also an opportunity to highlight challenges that still exist and reinforce your company’s commitment to gender equity. A well-planned social media campaign can build community, foster engagement and showcase the women who help drive your company’s success. If you haven’t started yet, there’s still time to create something thoughtful and impactful.
How Law Firms Can Use Social Media to Recruit Lawyers and Staff
The competition for top legal talent has never been tougher. Law firms that rely only on job boards and traditional networking are competing for the same small pool of active
From Posts to Prospects: How Law Firms Can Implement a Social Media Strategy That Actually Brings in Business
Social media can be a powerful lead generation tool when approached strategically. It’s about sharing content in a way that gets potential clients and referral sources to take notice, engage and think of the firm when they need legal counsel. By consistently adding value and fostering engagement, law firms can use social media to strengthen relationships, demonstrate credibility and ultimately drive new business opportunities. Here’s how.
How Anyone Can Build a Strategic LinkedIn Presence
Whether you’re looking to grow your business, attract clients or position yourself as a leader in your field, success on LinkedIn comes down to being intentional. That means showing up regularly, engaging thoughtfully and creating content that sparks real connections. Here’s how to do it.
Why Your “Good” Content Isn’t Getting Amplified And What to Do About It
If your content is not getting traction, the problem is probably not quality—it is misalignment with what your audience actually wants. People do not scroll social media looking for content to share. They are there to be entertained, stay connected or learn something useful. If your content does not fit into that experience, it will be ignored no matter how well written it is. The key is creating content that matches audience intent so it feels natural, not forced. Here is how to do it.