Law firms often talk about the importance of relationships. The client relationship. The partner relationship. The trusted advisor relationship. But there’s one relationship that too often gets overlooked – the alumni relationship.
Stop Waiting for Referrals: How to Build a Pipeline That Keeps Work Coming
In a busy law practice, it’s easy to stay focused on today. The matters on your desk, the filings that need to get done, the client calls that fill your calendar. But the lawyers who consistently build thriving books of business know something others often overlook: relationships take time and the business development pipeline needs constant attention.
Why Personal Branding Matters More Than Ever
In a world where your next job, client or opportunity might come through a Google search or a LinkedIn profile visit, personal branding has never been more important. Personal branding isn’t about being an influencer. It’s not about selfies or follower counts. It’s about visibility, credibility and consistency.
How to Market Yourself When You Have Downtime
It’s spring break season. That means some of your clients and colleagues are headed to the beach, skiing in the mountains, or simply unplugging for a few days.
And while it may be tempting to fully check out along with them, here’s the truth: downtime is one of the best opportunities to focus on marketing.
How to Build Your Credibility and Influence on LinkedIn
Let’s be honest, LinkedIn can feel overwhelming. There’s pressure to post regularly, say something insightful and somehow stand out in a sea of professionals all trying to do the same
What to Do Before, During and After a Client Meeting
Client meetings are more than a calendar invite, they’re one of the best opportunities to build stronger relationships, show your value and get closer to the issues that matter most to your clients. Whether it’s your first meeting with a new contact or a regular check-in with a long-standing client, being prepared helps you stand out for the right reasons. This post breaks down a practical approach to making client meetings more meaningful and productive.
Mastering the Art of the Follow-Up: How to Stay Top of Mind Without the Hard Sell
Following up with a prospective business client can feel like walking a fine line. You don’t want to be pushy, but you also don’t want to let a valuable opportunity slip through the cracks. Many lawyers default to vague messages like, “Just checking in to see if you had any thoughts,” but these types of follow-ups often don’t resonate with decision makers.
Smart Strategies for Lawyers to Build a Strong Book of Business
Building a book of business isn’t just about bringing in clients. It’s about taking control of your career, creating new opportunities and becoming the person people turn to when they
How to Build a Strong LinkedIn Presence From Scratch
If I had to start LinkedIn from scratch today, I wouldn’t worry about my profile being perfect. I wouldn’t obsess over my banner image, my headline, or getting the right mix of connections. Those things matter, but they’re not the first thing I’d focus on. I’d focus on writing.
How to Create a Meaningful Women’s History Month and International Women’s Day Social Media Campaign
March is Women’s History Month and International Women’s Day on March 8 is an opportunity to celebrate the achievements and contributions of women in the workplace and beyond. It’s also an opportunity to highlight challenges that still exist and reinforce your company’s commitment to gender equity. A well-planned social media campaign can build community, foster engagement and showcase the women who help drive your company’s success. If you haven’t started yet, there’s still time to create something thoughtful and impactful.