For all of those marketing folks and lawyers who ask whether an award or ranking is worth putting on your bio or even worth pursuing in the first place –
A Valuable Resource to Help You Not Fall for Spammy Lawyer Awards and Rankings Submissions
Five Secrets to Legal Directory Ranking Success
Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches.